To accomplish this, you need the right tech at your disposal. If most of your customer buying committees consist of marketing directors at enterprise-sized companies who use Marketo, AI can identify that trend and provide you with a dynamic list of prospects who fit the criteria of an ideal buyer. This process works for buying committee members, too. AI can take these attributes (and others) to create a target list of lookalike accounts.
AI software can dramatically speed up this process by analyzing closed-won (and closed-lost) opportunities and generating a profile that can be matched against your contact database for strong lookalikes.įor example, say your sales team just closed on a medium-sized business in the SaaS industry that has 50+ salespeople, uses Salesforce, and is located on the East Coast. But replicating that ideal customer and tracking down best-fit, lookalike prospects can be a slog.
When your sales team wins a deal, the next logical move is to go after similar accounts. Create Ideal Customer Profiles (ICPs) that match your biggest wins. AI tools can be trained to spot patterns and draw conclusions that might otherwise need a human expert to spotlight. Here are three ways modern marketers are using artificial intelligence (AI) tools to create more effective lead generation strategies and get them back to what they do best: Connecting with people.Īrtificial intelligence makes marketers more efficient by shortening the time it takes to move from research to outreach. According to research from McKinsey, the marketing and sales sectors have the largest possible benefit from implementing AI-based solutions in the coming years, with up to $2.6 trillion in increased value. Artificial intelligence (AI) is poised to substantially change this.
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